The F1 HUB is officially open at the Grand Canal Shoppes at The Venetian Resort Las Vegas, bringing an exclusive collection of Formula 1 merchandise, designer collaborations and interactive fan experiences to the Las Vegas Strip.
Opening November 7, 2026, the F1 HUB presented by American Express transforms two floors of retail space into a shopping destination celebrating the FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX 2026.
This year’s merchandise program goes well beyond traditional racing apparel. Visitors can discover collaborations with luxury jewelry designer Greg Yüna, streetwear brand BAPE, fashion label Off Season, Disney, LEGO, the Vegas Golden Knights and more.
The experience also features official Formula 1 team gear, Vegas-inspired apparel, customizable merchandise and collections celebrating other Formula 1 destinations around the world.
Whether you’re attending the Grand Prix, collecting limited-edition racing merchandise or simply exploring the Strip, the F1 HUB offers a distinctive way to experience the excitement surrounding Las Vegas race week.
Here’s what to know about the 2026 collections, shopping hours, location and exclusive merchandise.
F1 HUB at The Venetian: What You Need to Know
The F1 HUB is the official merchandise destination for the 2026 Las Vegas Grand Prix, bringing Formula 1’s global appeal into one of the Strip’s best-known luxury shopping centers.
Located inside the Grand Canal Shoppes, the temporary retail experience opened ahead of race week to give visitors time to explore the collections before the busiest days of the event.
F1 HUB Las Vegas at a Glance
| Detail | Information |
|---|---|
| Attraction | F1 HUB presented by American Express |
| Location | Grand Canal Shoppes at The Venetian Resort Las Vegas |
| Address | 3327 S. Las Vegas Boulevard, Las Vegas, NV |
| Opening date | November 7, 2026 |
| Scheduled final day | November 29, 2026 |
| Entrance | Second floor |
| Merchandise | Official team gear, exclusive collaborations and 2026 Grand Prix collections |
| Special features | Customization Lab, interactive experiences and photo opportunities |
| Thanksgiving | Closed November 26 |
The retail experience is designed to appeal to longtime Formula 1 followers as well as visitors discovering the sport through its growing connections with fashion, art and entertainment.
Official website: F1 HUB 2026 Merchandise
F1 HUB Las Vegas Hours for November 2026
The F1 HUB operates on a special schedule surrounding the Las Vegas Grand Prix.
The official 2026 event overview lists the following dates and hours:
| Dates | Hours |
|---|---|
| November 7–12 | 10 a.m.–7 p.m. |
| November 13–17 | 10 a.m.–9 p.m. |
| November 18–22 | 8 a.m.–9 p.m. |
| November 23–28 | 10 a.m.–7 p.m. |
| November 26 | Closed for Thanksgiving |
| November 29 | 10 a.m.–6 p.m. |
Race week runs November 18–22, when the F1 HUB opens earlier to accommodate visitors attending the Grand Prix and related events.
The dedicated merchandise page provides a slightly different pre-race schedule, so visitors should confirm current operating hours before making a special trip.
For the best shopping experience, consider visiting before race week, when the store may be less crowded and merchandise selections may be broader.
2026 F1 HUB Merchandise: Exclusive Las Vegas Grand Prix Collections
The centerpiece of the F1 HUB is its collection of exclusive merchandise created for the 2026 Las Vegas Grand Prix.
This year’s lineup brings together racing culture, fashion, jewelry, sports and entertainment.
Some collaborations return with new designs, while others are making their debut.
Las Vegas Grand Prix Collection
The official Las Vegas Grand Prix Collection features three distinct merchandise lines:
- Classic Collection
- Odds in Motion Collection
- Desert Oasis Collection
Each offers a different interpretation of the Las Vegas Grand Prix.
The Classic Collection is positioned around recognizable event branding, while Odds in Motion and Desert Oasis offer additional Vegas-inspired design directions.
Together, the three lines provide options for fans who want an official souvenir tied specifically to the 2026 race.
These collections are especially relevant for travelers seeking merchandise that commemorates Las Vegas rather than Formula 1 generally.
Etai LA: Art, Technology and Racing Style
Los Angeles-based Etai LA is bringing a collection of specialty merchandise to the F1 HUB.
The collaboration includes 3D-printed items and designs created with contemporary artist Felipe Pantone.
Etai LA x Felipe Pantone
The Etai LA x Felipe Pantone collection features a hoodie and T-shirt.
Pantone is known for artwork that explores movement, color, technology and optical effects.
His visual approach is a natural fit for Formula 1, a sport defined by speed and technical innovation.
For collectors interested in the intersection of contemporary art and motorsport, this collaboration is among the most distinctive offerings in the 2026 lineup.
What Makes This Collection Special?
The combination of wearable merchandise, artist collaboration and 3D-printed design elements makes Etai LA’s contribution different from conventional team apparel.
It is particularly appealing to visitors who appreciate design-driven souvenirs.
Greg Yüna: Fine Jewelry Comes to Formula 1
One of the most elevated collaborations at the 2026 F1 HUB comes from Greg Yüna New York.
The American jewelry brand is introducing a fine jewelry experience featuring one-of-a-kind pieces, merchandise and personalized accessories.
Jewelry Customization at the F1 HUB
Visitors can explore a customization station featuring charms from the brand’s Yunits collection.
Options include special 3D-printed charms and real gemstones, presented in exclusive packaging.
The experience allows shoppers to create a more personal keepsake rather than choosing a standard souvenir.
A Luxury Take on Formula 1 Merchandise
The Greg Yüna collaboration reflects Formula 1’s growing connection to luxury fashion and accessories.
For affluent visitors who prefer fine jewelry or distinctive collectibles, it offers a different way to commemorate race week.
The brand is also bringing its jewelry experience to the F1 Paddock.
Specific prices and availability should be confirmed at the retail location.
Off Season: Statement Racing Jackets for 2026
Fashion label Off Season, founded by Kristin Juszczyk and Emma Grede, is bringing its sports-inspired approach to the Las Vegas Grand Prix.
The collection blends motorsport aesthetics with contemporary streetwear.
Off Season Merchandise Highlights
The 2026 assortment includes:
- An oversized faux leather racer jacket
- A fitted women’s faux leather racing jacket
- A graphic T-shirt inspired by race-week fashion
The jackets are particularly noteworthy because racing-inspired outerwear has become a recognizable part of Formula 1’s fashion identity.
From the Grandstands to Street Style
Off Season’s collection is designed for fans who want clothing that works beyond race weekend.
The jackets offer a more fashion-focused alternative to traditional team polos and caps.
For shoppers interested in statement outerwear, this is one of the key collaborations to explore.
BAPE: Exclusive Las Vegas Grand Prix Streetwear
Japanese streetwear label A BATHING APE, better known as BAPE, returns to the F1 HUB with a collection created exclusively for the Las Vegas Grand Prix.
The 2026 designs feature a new interpretation of the brand’s signature camouflage.
A New Neon-Inspired BAPE Camo
The collection introduces a camouflage pattern featuring neon purple, blue and white against black.
The color palette reflects the energy of the Las Vegas Strip after dark.
What’s in the BAPE Collection?
The announced lineup includes:
- Racing Jacket
- Shark Hoodie
- Crewneck
- Beanie
- Graphic T-shirts featuring the BAPE College logo
- Designs featuring BABY MILO behind the wheel of an F1 car
BAPE’s combination of recognizable streetwear graphics and Formula 1 imagery makes the collection especially appealing to fashion collectors.
Why BAPE Is a Major F1 HUB Highlight
Limited-edition collaborations often attract shoppers who follow fashion as closely as motorsport.
BAPE’s exclusive Vegas designs give the collection a clear connection to the host city.
For visitors seeking a statement piece rather than a conventional race souvenir, the Racing Jacket and Shark Hoodie are worth exploring.
Availability may be limited, and the event organizers have not published a complete price list.
Disney x Formula 1: Mickey & Friends Return
Disney is returning to the F1 HUB with another collection combining familiar characters and racing-inspired designs.
The 2026 assortment features Mickey & Friends apparel inspired by Formula 1 and select host cities from the racing season.
The lineup also includes pieces connected to F1 ACADEMY and Disney and Pixar’s Cars.
Family-Friendly Formula 1 Merchandise
Disney’s involvement broadens the appeal of the F1 HUB beyond dedicated racing fans.
The collection may interest families, Disney collectors and visitors looking for playful apparel with a motorsport theme.
The designs also reflect how Formula 1 is reaching new audiences through entertainment partnerships.
F1 ACADEMY x Hello Kitty and Friends
Another returning collaboration pairs F1 ACADEMY with Hello Kitty and Friends.
Created with Sanrio, the collection features characters including Hello Kitty, Kuromi and Cinnamoroll.
Motorsport Meets Sanrio
The limited-edition lifestyle collection combines Sanrio’s recognizable characters with the energy of Formula 1.
It also highlights F1 ACADEMY, the racing series created to develop and promote female drivers.
For collectors of character merchandise and fans of women’s motorsport, the collaboration offers a distinctive addition to the 2026 F1 HUB lineup.
The Wild Collective x Vegas Golden Knights
The Vegas Golden Knights are returning to the F1 HUB through a collaboration with The Wild Collective.
The female-founded fashion and lifestyle brand is introducing a Las Vegas Grand Prix-inspired assortment that brings together the city’s NHL team and its international racing event.
A Las Vegas Sports Crossover
The collection includes limited-edition jerseys and lifestyle apparel.
For local sports fans, this collaboration is especially meaningful because it connects two major parts of Las Vegas’ sporting identity.
It also offers visitors an opportunity to purchase merchandise celebrating the city beyond the Grand Prix itself.
LEGO Formula 1 Merchandise for Adults and Kids
LEGO is introducing a new Formula 1-inspired collection at the F1 HUB.
The announced assortment includes apparel for adults and children, along with a limited-edition plush.
While LEGO is widely associated with building sets, this particular F1 HUB collection emphasizes wearable merchandise and collectibles.
The offering may appeal to families and fans who enjoy the more playful side of motorsport.
Official Formula 1 Team Gear and World of F1 Collections
Beyond the designer collaborations, the F1 HUB features official Formula 1 team merchandise.
This gives visitors an opportunity to shop for racing apparel and accessories alongside the exclusive Las Vegas collections.
Official Team Merchandise
Fans can look for officially licensed gear representing their favorite Formula 1 teams.
The exact assortment, sizes and available products may vary during the event.
For travelers attending the Grand Prix, shopping before race day can be a convenient way to prepare their race-week wardrobe.
World of F1 Collection
A distinctive feature of the retail experience is the World of F1 collection.
This area celebrates other Formula 1 races and destinations around the world.
Rather than focusing exclusively on Las Vegas, it offers merchandise connected to the sport’s international identity.
For dedicated Formula 1 followers, the collection provides another reason to visit even if they already own Las Vegas Grand Prix apparel.
F1 HUB Customization Lab and Interactive Experiences
The 2026 F1 HUB is designed to be more than a retail store.
Organizers have announced interactive installations, photo opportunities and customization experiences throughout the venue.
Personalize Your Merchandise
The F1 HUB promotes a Customization Lab, giving shoppers an opportunity to explore personalized merchandise options.
The Greg Yüna collaboration also includes a dedicated jewelry customization experience.
Specific customization choices, prices and availability may vary.
Photo Opportunities and Brand Activations
Visitors can explore interactive fan experiences and partner activations connected to the event’s merchandise collaborations.
These features make the F1 HUB a worthwhile stop for visitors who want to experience the atmosphere of race week without spending their entire visit shopping.
The exact lineup of activations may change during November.
American Express Offer at the F1 HUB
As presenting partner, American Express is offering a special opportunity for eligible Card Members.
Qualified customers may be able to enroll in an offer to receive $20 in statement credits after spending $100 on merchandise at the F1 HUB.
Enrollment, card eligibility, purchase requirements and other terms apply.
This is a statement-credit promotion rather than an automatic discount at checkout.
Card Members should review the offer in their American Express account before making a purchase.
Where Is the F1 HUB at The Venetian?
The F1 HUB is located inside the Grand Canal Shoppes at The Venetian Resort Las Vegas.
Address: 3327 S. Las Vegas Boulevard, Las Vegas, NV
Entrance: Second floor
The Grand Canal Shoppes is one of the Strip’s signature shopping destinations, known for its Venetian-inspired architecture, indoor canals, gondolas, upscale boutiques and restaurants.
The shopping complex includes approximately 160 stores within an 875,000-square-foot retail environment.
How to Find the F1 HUB
Enter The Venetian Resort and follow signs to the Grand Canal Shoppes on the second level.
Once inside the shopping area, look for the official F1 HUB signage.
Because The Venetian is a large resort, allow extra time to locate the store, particularly during race week.
Parking and Transportation
Visitors can use available resort parking and transportation options.
The Venetian is centrally located on the Las Vegas Strip, making the F1 HUB convenient for guests staying at nearby hotels.
During the Grand Prix, road closures and traffic restrictions may affect travel around the Strip.
Check the latest transportation guidance before driving.
Is the F1 HUB Worth Visiting?
For Formula 1 enthusiasts, the F1 HUB is one of the most interesting shopping experiences associated with the 2026 Las Vegas Grand Prix.
Its biggest attraction is the variety of exclusive merchandise.
Visitors can shop for official team gear, luxury jewelry, streetwear, fashion collaborations and collectible apparel in one location.
Best for Fashion and Luxury Shoppers
The Greg Yüna, Off Season, Etai LA and BAPE collections stand out for their design-focused approach.
These collaborations are especially relevant for shoppers seeking something more distinctive than standard racing apparel.
Best for Families
Disney, LEGO and F1 ACADEMY x Hello Kitty and Friends offer approachable merchandise for younger fans and collectors.
Best for Formula 1 Collectors
The official Las Vegas Grand Prix Collection, team merchandise and World of F1 assortment provide opportunities to purchase items tied directly to the sport.
Best for Visitors Without Race Tickets
The F1 HUB is a retail experience within the Grand Canal Shoppes, separate from the ticketed Grand Prix.
Visitors do not need to be attending the race to make the store part of their Las Vegas itinerary.
Individual experiences and merchandise purchases may have their own requirements or costs.
F1 HUB at The Venetian vs. Grand Prix Plaza
One important distinction is that the F1 HUB at The Venetian is separate from the Formula 1 attractions at Grand Prix Plaza.
The Venetian location is the official November 2026 merchandise destination.
Grand Prix Plaza, located at 4400 Koval Lane, has its own F1 HUB retail concept and fan experiences.
However, Grand Prix Plaza concluded its 2026 seasonal operations in October and is scheduled to reopen in January 2027.
For visitors looking to shop the exclusive 2026 Las Vegas Grand Prix merchandise during November, the Grand Canal Shoppes location is the place to visit.
Tips for Shopping the 2026 F1 HUB
A little planning can make the experience more enjoyable.
1. Visit Before Race Week
The F1 HUB opened November 7, giving shoppers several days to explore the merchandise before the busiest race-week period.
Visiting earlier may help reduce crowds, although specific product availability cannot be guaranteed.
2. Prioritize Exclusive Collaborations
If you’re interested in limited-edition merchandise, explore the designer collections before browsing general team apparel.
Some pieces may be available only in limited quantities.
3. Check the Customization Options
Ask about available customization services before purchasing merchandise.
Personalized items may require additional time or fees.
4. Review American Express Eligibility
Eligible Card Members should check whether the $20 statement-credit offer is available and enroll before shopping.
5. Make It Part of a Venetian Visit
The F1 HUB is located within one of the Strip’s most recognizable shopping destinations.
Consider pairing your visit with lunch, dinner, luxury shopping or a gondola ride at The Venetian.
6. Confirm the Hours
Race-week hours differ from the pre-race schedule, and Thanksgiving is a closure date.
Check the official website for the latest information before visiting.
Frequently Asked Questions About the F1 HUB Las Vegas
Is the F1 HUB open in Las Vegas?
Yes. The F1 HUB presented by American Express opened on November 7, 2026, at the Grand Canal Shoppes at The Venetian Resort Las Vegas.
Where is the F1 HUB located?
The F1 HUB is located at 3327 S. Las Vegas Boulevard, inside the Grand Canal Shoppes at The Venetian Resort. The entrance is on the second floor.
What can you buy at the F1 HUB?
Visitors can shop official Formula 1 team gear, Las Vegas Grand Prix apparel, designer collaborations, jewelry, accessories and collectible merchandise.
What are the exclusive F1 HUB collections for 2026?
The lineup includes Etai LA, Greg Yüna, Off Season, Disney, BAPE, LEGO, F1 ACADEMY x Hello Kitty and Friends, and The Wild Collective x Vegas Golden Knights.
What are the official Las Vegas Grand Prix merchandise collections?
The 2026 merchandise program includes the Classic Collection, Odds in Motion Collection and Desert Oasis Collection.
Is BAPE merchandise available at the F1 HUB?
Yes. BAPE has introduced an exclusive Las Vegas Grand Prix collection featuring a Racing Jacket, Shark Hoodie, Crewneck, Beanie and graphic T-shirts.
Is there Disney Formula 1 merchandise?
Yes. The 2026 assortment includes Mickey & Friends apparel, F1 ACADEMY-related merchandise and designs from Disney and Pixar’s Cars.
Does the F1 HUB sell official team gear?
Yes. Official Formula 1 team merchandise is part of the shopping experience.
Can you customize merchandise at the F1 HUB?
The venue advertises a Customization Lab, while Greg Yüna offers a jewelry customization experience. Available options and fees should be confirmed on-site.
What are the F1 HUB hours during race week?
From November 18–22, 2026, the F1 HUB is scheduled to operate from 8 a.m. to 9 p.m.
Is the F1 HUB open on Thanksgiving?
No. The store is scheduled to be closed on November 26, 2026.
When does the F1 HUB close?
The official 2026 event overview lists November 29, 2026, as the final scheduled operating day, with hours from 10 a.m. to 6 p.m.
Do you need a Las Vegas Grand Prix ticket to shop?
The F1 HUB is a retail destination inside the Grand Canal Shoppes, separate from the ticketed racing event.
Is the F1 HUB the same as Grand Prix Plaza?
No. The Venetian F1 HUB is a temporary November merchandise destination. Grand Prix Plaza is a separate Formula 1 attraction on Koval Lane.
Is there an American Express promotion?
Eligible American Express Card Members may enroll in an offer for $20 in statement credits after spending $100 on qualifying F1 HUB merchandise, subject to terms.
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The F1 HUB Brings Race-Week Style to The Venetian
The F1 HUB at the Grand Canal Shoppes at The Venetian Resort Las Vegas offers one of the most distinctive retail experiences surrounding the 2026 Las Vegas Grand Prix.
Open from November 7 through its scheduled final day on November 29, the two-floor destination brings together official Formula 1 merchandise, exclusive designer collaborations and interactive fan experiences.
The 2026 lineup is especially notable for its variety. Greg Yüna introduces fine jewelry and customization, BAPE delivers exclusive streetwear, Off Season brings statement racing jackets, and Etai LA connects motorsport with contemporary art.
Disney, LEGO, Hello Kitty and the Vegas Golden Knights add even more variety for families, collectors and local sports fans.
For visitors looking to take home something memorable from race week, the F1 HUB offers far more than a traditional souvenir shop.
Our recommendation: Visit before the busiest race-week days if possible, explore the exclusive collections first and allow time to experience the interactive features. Whether you’re shopping for a luxury collectible, official team apparel or a Vegas-inspired keepsake, the F1 HUB deserves a place on your November Las Vegas itinerary.
Official Sources
- Las Vegas Grand Prix — Official 2026 F1 HUB Merchandise
- Las Vegas Grand Prix — 2026 Event Overview
- Formula 1 — 2026 F1 HUB Merchandise Announcement
- Grand Canal Shoppes at The Venetian Resort
- Grand Prix Plaza — F1 HUB
Editor’s note: Information is current as of November 8, 2026.
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